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Economics for Business

Written by: David Begg & Damian Ward

Economics for Business, 3rd edition, is an essential introduction to economics, tailored for Students. The text demonstrates the relevance of applying economics principles to solve business problems, using a unique business first approach.

Key economic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The pedagogy allows students to consolidate their learning and equips them with the economic tools to confront real business situations.

David Begg is Principal of the Tanaka Business School at Imperial College London and Damian Ward is Senior Lecturer in Economics at Bradford University School of Management.

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