Five Caterpillar Machines Play Jenga With 600-Pound Wooden Blocks. #BuiltForIt

built-for-it-trials-stack-largest-board-game-played-with-cat-excavatorsWhen you choose Cat®, you get  — durable and reliable equipment, and long-lasting relationships. Discover what we’re built for.

Caterpillar Jenga, mixes up product demo with fun in a new “Built for It” trial, part of an ongoing campaign via Ogilvy that shows off how strong Cat machines are. The newest film is “Stack,” where five machines, including Telehandlers and Excavators, play Jenga with stacks of wooden blocks, each of which weigh 600 pounds. The object of the game is to move and reposition stakcs of 27 one at a time, without toppling over.

JENGA®. The object of the game is for heavy equipment operators to remove and then reposition a stack of 27 JENGA® blocks one at a time, without toppling the structure — using only their Cat machines and attachments. #BuiltForIt

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